SCHAUMBURG, Ill. — Sales of flour, shortening, oils and other baking supplies will rise in 2009 as more consumers cook from scratch instead of eating out, according to a just-released 2009 industry outlook from the Nielsen Co. This is just one of 20 trends Nielsen predicts will take form in 2009 in response to the economic downturn. Among other trends for 2009: National brands will offer innovative packaging, unique flavors and additional health and wellness benefits as a way to win back ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.