Paper products have traditionally posed a challenge for the average consumer looking to save money without skimping on value, retailers told SN. To remedy this, major manufacturers have offered numerous innovations during the last two years, including extra-soft variants, sheets with more frequent perforations and, notably, more sheets per roll, according to the 2008 Household Paper Products report from Mintel, Chicago. In addition, private-label providers have stepped in with products ...

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