PLEASANTON, Calif. — Fairfax Corner — a shopping and entertainment center near Washington — has never worked with a supermarket for a big on-premise marketing event. That is, until the Safeway Bright Green Cleaning Team came to town. Safeway set up in the center's grand plaza, and gave out samples and demonstrated the effectiveness of its Bright Green store brand. What's more, volunteers from a local youth agency used Bright Green products to clean tables, chairs, benches and other ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.