PLEASANTON, Calif. — Safeway said last week it expects its O Organics and Eating Right lines to begin popping up on other supermarkets' shelves this fall, supported by a full-scale advertising campaign. The chain is marketing the two brands to other companies through Lucerne Foods, a wholly owned subsidiary. Lucerne in turn is a member of the Better Living Brands Alliance, a newly formed consortium of manufacturing, marketing and distribution companies led by James D. White. White also ...

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