Shoppers spend 34% more in-store when they are offered a sample than those who are not, according to a study to be released today at the National Association for Retail Marketing Services' annual meeting. Findings were scheduled to be discussed yesterday at NARMS' Spring Conference & Exposition at the Saddlebrook Resort in Wesley Chapel, Fla. They will be presented again tomorrow at the meeting. The results are the latest update to an ongoing study conducted by Kenny Herbst, assistant ...
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