Less than a year after Kellogg's accommodated for rising commodity costs by shrinking boxes of five brands of its cereal while maintaining their retail price, the marketer has once again retooled its cereal boxes. But unlike last June's 2.4-ounce reduction, which flew under the radar of most consumers, the new, more conspicuous change involves the same amount of cereal. The recently revamped 12-ounce boxes boast a shorter and wider design that leverages less packaging and makes more ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.