• Helped Wal-Mart Stores build its meal solutions category by asking shoppers what factors influence their food purchases. • Leverages syndicated services, custom research applications and other tools to execute shopper insights. • Uses shopper insights to identify challenges that shoppers are experiencing. As part of a major commitment to shopper insights, Campbell helped Wal-Mart Stores build its meal solutions category last year. Making Wal-Mart the go-to ...
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