Although gluten-free food shoppers crave the convenience of mainstream markets, most depend on multiple channels each month to find what they need, according to a recent survey of primary purchasers of gluten-free food for their households. Assuming they could find the same items in all destinations, 71% would prefer to shop at the grocery store, 9% at independent natural food stores, 8% at Target or Wal-Mart, 7% at a natural food store chain, 5% at club stores and 0.1% at drug stores. ...

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