Faced with flat sales and stiff competition, cereal companies are trying to wake up the category with some healthful innovations. For large-scale manufacturers, this means marketing functional ingredients like fiber, whole grains and omega-3s. General Mills’ Total Plus Omega-3 contains 10% of the daily-recommended amount of ALA, a short-chain form of omega-3 fatty acid, while Kellogg’s has a “Protein Plus” line of Special K cereal that offers 10 grams of protein ...
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