Consumers might not think a club store that sells mayonnaise by the gallon could also be a leader in the fair trade movement, but Sam’s Club would beg to differ. Over the past few years, the Bentonville, Ark.-based division of Wal-Mart Stores has become a champion of fair trade on a bulk scale, increasing its assortment of certified products and promoting the benefits they provide to shoppers. Starting with its Members Mark line of private-label coffee in 2007, the company has ...

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