With the recession in full force, consumers are trading down and turning the laundry detergent category on its head. Doing laundry will never be much fun, but detergent manufacturers have tried over the past several years to make the experience as painless as possible. They've infused formulas with pleasing scents, added extra stain-fighting power, and concentrated everything so that it can be contained in a smaller package. They've developed eco-friendly lines that replace synthetic ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.