CHICAGO — Volume sales of beer may have returned to growth, but grocery stores are losing category share to club, dollar and drug channels, said Dan Wandel, senior vice president of Beverage Alcohol Client Insights for SymphonyIRI Group during a Mid-Year Review of the Beer Category webinar Thursday. “Beer is following in line with the macro trend of losing share to other channels but then you look at premixed cocktails and coolers and they’re up significantly in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.