• Starbucks creates supermarket displays that have the look and feel of its cafes. • Safeway uses the displays to stock an exclusive Starbucks roast. • The company adds excitement to supermarket aisles by having trained baristas conduct in-store demos. Starbucks has positioned its cafes as much more than a place to buy coffee. It’s now working to do the same for supermarkets. In that vein, it has created a new merchandising display that not only ...
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