Colorado Springs — An increased number of stock-up trips and more Center Store traffic were the results of a promotional effort launched by Stop & Shop and Unilever. Representatives from both companies detailed the secrets of their shared success at the Grocery Manufacturers Association/Food Products Association's Merchandising, Sales and Marketing Conference, held here earlier this month. Unilever was recognized at the show as the 2007 GMA/FPA CPG Innovation and Creativity Award winner ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.