COLORADO SPRINGS — A greater number of stock-up trips and increased Center Store traffic were the result of a targeted promotional offer and SKU rationalization effort launched by Stop & Shop in conjunction with Unilever. The fruits of the companies’ collaborative efforts were recognized here Monday at the Grocery Manufacturers Association/Food Products Association's Merchandising, Sales and Marketing Conference, where Unilever was named the 2007 GMA/FPA CPG Innovation and Creativity ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.