When it comes to the rewards shoppers would like to earn through retailers' loyalty programs, one prize no longer fits all. New research from loyalty marketing consultancy Colloquy, Milford, Ohio, reveals a great variance in preferences and participation across different demographic groups. Hispanics and young adults, for instance, are interested in loyalty programs because they hope to gain better value when shopping, according to the study's findings. Over 40% of this group's members ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.