With the economy in a slump, retailers are expecting more shoppers to select sweets as substitutes for more expensive presents this year. To help boost sales, many chains have set up candy displays in multiple high-traffic locations. Some have also created elaborate holiday centers that position candy alongside yuletide-themed general merchandise. “Because candy is an impulse buy, we have merchandised our holiday candy assortment in the lobby for maximum exposure,” Brian Smith, category ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.