PLEASANTON, Calif. — Anyone who follows Safeway's blog gets a glimpse inside the world of “Kate,” who works fulltime at the chain and is its official blogger. “I am mom to three wonderful daughters: Gabriella, Madeleine and Mae, and wife to a great guy, Max,” Kate writes. Followers don't know her last name and never see pictures of her or her family, but know things like what she packs the girls for lunch. They also get updates about how the girls are doing in school, fun family ...

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