ROSEMONT, Ill. — Supervalu said Tuesday that it would roll out a new national-brand-equivalent private label, Essential Everyday, to replace its store-banner items throughout the company. Plans for the rollout were discussed by executives of the Minneapolis-based chain during an investor presentation here. Julie Dexter Berg, Supervalu’s chief marketing officer, said the effort would begin shortly in the cereal and pasta aisles at Supervalu stores and continue in phases through next year. ...
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