• Hershey’s created a new summer candy season around s’mores through a partnership with Kraft that now has bigger chocolate sales than Valentine’s Day. • Hershey’s milk chocolate six-packs see 10% to 15% annual sales growth due to s’mores merchandising. • Flexible display options allow retailers to switch out items for private-label products. For most confectioners, there are four main selling seasons — Halloween, Christmas, ...

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