• Mars M&M’S newest character, Ms. Brown, was introduced nationwide in all channels with everything from people-sized standees to danglers. • Building on past success led by customer insights, Mars cross-merchandised M&M’S with private-label and national-brand popcorn. • Mars spotlighted its new-sized Dove chocolate bar with a bundled promotion that combined it with graham crackers and marshmallows, tying into the summer popularity of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.