• Mars M&M’S newest character, Ms. Brown, was introduced nationwide in all channels with everything from people-sized standees to danglers. • Building on past success led by customer insights, Mars cross-merchandised M&M’S with private-label and national-brand popcorn. • Mars spotlighted its new-sized Dove chocolate bar with a bundled promotion that combined it with graham crackers and marshmallows, tying into the summer popularity of ...
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