• SymphonyIRI Group flagged MiO and Newtons Fruit Thins as “Rising Stars” on its list of the top 10 new food and beverage products on their way to becoming top sellers. • MiO created the new category of liquid water enhancers. • As consumers are snacking more frequently, they are also seeking to eat healthier. At a time when consumers hunger for new products, Kraft Foods stepped up to the plate in 2011, creating a new category of water ...

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