The private-label trend during the nation's last few recessions has been strong share growth during the downturn, but slower growth during the recovery. If retailers and manufacturers want to break that pattern, they need to continue to innovate and put a renewed focus on insights and marketing, said Parag Desai, principal at McKinsey & Co. Depending on how well they do, private-label share can grow from its current 19% to 24% by 2016. That five-point change could mean an extra $40 ...

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