THERE ARE MANY MOTIVES PACKED into a bar of chocolate. Some people find escape and indulgence; others get a mood-elevating taste of wellness, that's rich with antioxidants. For still others, purchasing chocolate satisfies their desire to help the environment and indigenous people. Then they look at the price. “At the end of the day, you're still talking about $2.99 for a 100-gram chocolate bar,” said Andrew Betts, natural foods category manager with Thrifty Foods, a 22-store retailer based ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.