Coupon use is changing, in that more manufacturers are shifting to offers that are targeted at shoppers most likely to want and use them, according to a new SN survey. Despite falling redemption rates, more than half (57%) of manufacturer respondents to Part 1 of SN's 2007 Survey of Manufacturer Promotional Practices said they still view couponing as a valuable promotional tool. Of these, about 80% said that's because coupons encourage product trial, while more than two-thirds (68%) said it ...
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