WASHINGTON — Hamburger Helper is no longer simply helping to make a great meal. By changing the shape of its noodle from curly to flat, General Mills was able to minimize its package size by 20%, and subsequently save 890,000 pounds of paper fiber every year, take 500 trucks off the road and reduce overall greenhouse gas emissions by 11%. The supplier has won favor with Wal-Mart Stores. “Hamburger Helper has become the poster child around Bentonville,” Matt Kistler, senior vice president ...
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