CHICAGO — Walmart Canada's new Wholesome Goodness natural food line is different from other wellness store brands because it marries nutrition with taste, according to Perry Seelert, strategic partner and founder of retail branding firm United dsn. “These two things can live in harmony,” Seelert said in a presentation last week at the Private Label Manufacturers Association's annual show here. New York-based United helped create the line with Wholesome Goodness LLC, Long Grove, Ill. As ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.