Nearly all consumers (93%) polled for the 2009 International Food Information Council Foundation Food & Health survey agreed that exercise plays either a great (62%) or moderate role (31%) in maintaining and improving overall health. Entering the market are a number of niche sports drinks catering to those who are active. Claims most frequently hitting store shelves as part of new introductions are vitamin/mineral fortified, according to Mintel's Global New Products Database. But what ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.