ROCHESTER, N.Y. — Wegmans Food Markets is spreading the word that its private-label cereal fared better than national brands in a child’s school project. A New Jersey shopper wrote a letter to Wegmans about how her son wanted prove that people prefer the national-brand cereal over the generic brand. He went to Wegmans and bought national brands and their private-label counterparts. He then set up taste tests of both cereals, and 60 people taste-tested the cereals. In all but one case, all 60 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.