FEW OTHER COMMODITIES ARRIVING ON supermarket shelves are as well documented as coffee. From the bean, consumers can determine country of origin. Reading the label, they discover the region the beans came from, perhaps even the farm itself. Studying the package often reveals narratives describing the deeper benefits a purchase has on the bean farmers, their families and the environment. Part of what makes the coffee story unique is that each step in the process — from tree to shelf — is ...

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