There's been a lot of talk about a slowdown in natural/organic category sales. The decline is in large part due to the economy, as well as the maturation of the category. Experts are closely watching developments. Tom Pirovano, director of Industry Insights at The Nielsen Co., is forecasting private-label natural/organic sales to fall as well. “Every retailer wants to be out there saying, ‘We have organics,’” he said. “It's a smart strategy to promote their private labels, because it adds ...

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