Malbec and viognier may not have the name recognition of chardonnay, but these and other lesser-known wines are among the fastest growing in the nation, and they're presenting retailers with new pricing and assortment opportunities. “Customers are getting more educated, and are looking beyond cabernet and chardonnay,” said Dave Schmerr, beer and wine director, Jingle Jim's International Market, Fairfield, Ohio. Such exploration is introducing wine drinkers to new tastes, wine-producing ...

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