PHOENIX — The burden borne by retailers sourcing new products can be hefty given built-in marketing and product development costs and an average failure rate of 80%. But many supermarkets don't consider that unused inventories of items discontinued to make room for the new can also end up costing them big. “If I know a retailer is going to take my shelf space, I have to work with them to ensure my product is off the shelf before that happens, because if it's not, game over. It's going to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.