In 2013, digital media will drive how consumers find retailer information, comparison shop and talk about the experience with retailers, said Terry Soto, president and chief executive officer of About Marketing Solutions, a Burbank, Calif., consulting firm specializing in the U.S. Hispanic market. Generation X and Generation Y will depend less on advertising and more on social networking and word-of-mouth to help them make decisions on what foods to buy, said ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.