When Fare & Square opened last September, the city of Chester, Pa., not only welcomed its first supermarket in 12 years, but also the IGA brand. IGA sugar is the top-selling item in the 14,000-square-foot store. And IGA is outpacing national brand sales in several other key categories. Store brand sales are so strong that the three-month-old store is being reset to accommodate a larger selection. What makes Fare & Square unique is that it’s said to be the nation’s first ...

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