American consumers expect a certain level of customization in the products they buy: Apps for their smartphones, or the color for their Mini Cooper. “It's an expression of our modern times,” says trendologist Kara Nielsen with the Center for Culinary Development in San Francisco. The made-to-order mindset is thriving in the food industry, where consumers specify ingredients or flavors for everything from tea and coffee to energy bars and ice cream. “People visit ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.