BARRINGTON, Ill. — More than 80% of shoppers still find printed supermarket circulars helpful, but their acceptance of online circulars and electronic messages is not far behind. While this indicates that retailers still need to communicate in both media, the growth of shoppers interacting electronically is an opportunity for retailers to better address their shoppers’ needs — and to address their own costs of publishing and distributing printed circulars. These are ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.