CHICAGO — Retailers shouldn’t stereotype males as being impulse shoppers without a plan or list, according to a new survey from the Private Label Manufacturers Association. More than two-thirds of male supermarket shoppers compare prices, while 64% make a shopping list ahead of time and 47% browse the store to look for unadvertised specials. “Guys are smarter than you think,” Jon Berry, vice president of GfK Custom Research, said in a presentation Monday at the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.