CHICAGO — Supervalu’s Jewel-Osco stores are working with Kraft Foods to revise their dairy case cheese sections to make them more shoppable, officials said.
“Approximately half of Jewel-Osco's 180 stores are participating in the reorganization of the dairy cheese category. These are the stores that have enough space for the project,” Bob Brown, Jewel-Osco sales and merchandising manager, told SN.
The redo includes the entire section within dairy, not just Kraft products. The idea is to organize different types and different brands in a way that helps customers find what they want quickly.
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“We think this will make it easier for customers to find the items they’re looking for, so they have an even better shopping experience that leads to an increase in all our cheese sales," Brown said.
Kraft is working with others grocery chains as well to redo their dairy cheese sections.