• Land O’Lakes and Kroger used shared data to develop a more transparent business relationship and drive sales. • Together the supplier and retailer reduced Land O’Lakes out-of-stocks at Kroger by 50%. • Land O’Lakes assisted Kroger in increasing category butter sales at a faster rate than the overall market rate for grocery. There are high stakes in the perishable food world for getting supply and demand predictions right. Stock up on product ...

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