The Show & Sell Center at IDDBA’s Dairy-Deli-Bake 2014 in Denver earlier this month demonstrated actionable tactics — and over-the-top displays — with ideas for retailers in the areas of expanding flavors, adding convenience for customers and increasing profits. Multiple departments advocated adding an element of theater to entertain customers — and seal the purchase. In bakery, a doughnut-making booth put an exciting twist on a popular treat. “It’s ...

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