THE EGG ISN'T INCREDIBLE just because it's edible. There are a lot of dollars packed into that small shell. “The nice thing about eggs is you can carry very few SKUs and still generate a lot of sales,” said Dale Instefjord, general manager of Blue Goose Supermarket in St. Charles, Ill. “It's a pretty good sale, per linear foot, for that part of the case.” Instefjord's sentiments are echoed by many retailers: Any way they're rolled, eggs are ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.