ORLANDO, Fla. — Food Lion was able to cut distribution center inventory and out-of-stocks for PepsiCo’s Gatorade while reducing store out-of-stocks in a pilot conducted last year in which PepsiCo was supplied with POS sales data that it could use to forecast sales. The pilot, conducted in the second quarter of 2011, was based on POS data from about 300 Food Lion stores for promotional sales of Gatorade. Food Lion and PepsiCo sought to determine how this would compare to the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.