Shoppers showed a preference for fresh foods over the latest 52-week period. Standout fresh categories this year included fruits, deli, seafood and vegetables. “It has been another strong year for fresh. Even despite price increases, shoppers continue to put more fresh foods in their baskets,” said Kelli Beckel, senior marketing manager at Nielsen. 15 KEY FRESH MARKET CATEGORIES Supermarket dollar sales and percent change for the 52 weeks ending June 16, 2013, by Information ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.