DEERFIELD, Ill. — Walgreens is following a playbook strategy used by many grocery chains in the national rollout of its store brand Nice!, which the company here announced on Thursday. The new brand, expected to be on store shelves by early 2012, will include more than 400 high quality grocery and household products at prices up to 30% below other national brands. The new label grew from an effort to segment and streamline Walgreens store brand offerings. Current store brands ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.