THIBODAUX, La. — Rouses Markets last week named Mike O'Shell director of general merchandise and health & beauty care, a new position. O'Shell, who is on the Membership Advisory Board of the Global Marketing Development Center, Colorado Springs, was previously director of general merchandise and health and beauty care for Penn Traffic Co., Syracuse, N.Y. He will be responsible for all nonfood products and merchandising at Rouses and reports to Joe Livorsi, general manager of sales and marketing. “Mike knows the wholesale process inside and out, and has outstanding relationships with the vendor and broker community. He will be a very valuable asset to Rouses,” said Livorsi in a press statement. Rouses, a family-owned company, operates 35 stores in southern Louisiana and in Mississippi.