Two years of major foodborne illness outbreaks and massive product recalls have taken consumer confidence in the U.S. food supply to a low ebb. As unfortunate as these events are, they offer retailers an important opportunity to engage their shoppers in a dialogue about safety, and to educate them about how they can make food preparation at home as safe as possible. During foodborne illness outbreaks, it's important not to contradict any public guidance or advice disseminated by the FDA. ...

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