There aren't any firm numbers showing sales activity in the specialty soap category, but anyone closing their eyes and inhaling deeply will know something special is in the air. “Our best-sellers are Frankincense and Myrrh, Lavender-Mint, Oatmeal-Mint and Sandlewood-Citrus,” said Sally Crabb, spokeswoman for Indigo Wild, makers of the Zum bar soaps and skin care products found at Whole Foods, Wild Oats, Safeway and other retailers. The Kansas City, Mo.-based company is one of a growing ...
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