There aren't any firm numbers showing sales activity in the specialty soap category, but anyone closing their eyes and inhaling deeply will know something special is in the air. “Our best-sellers are Frankincense and Myrrh, Lavender-Mint, Oatmeal-Mint and Sandlewood-Citrus,” said Sally Crabb, spokeswoman for Indigo Wild, makers of the Zum bar soaps and skin care products found at Whole Foods, Wild Oats, Safeway and other retailers. The Kansas City, Mo.-based company is one of a growing ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.