The club channel has been a favorite of the natural and organic set for some time as an alternative to mainstream supermarkets. Though club stores carry fewer SKUs, the top brands are often there. Issaquah, Wash.-based Costco goes a step further by actively seeking out new untested products. “They've followed the discount philosophy of, ‘Heavy on the best, and the heck with the rest,’” said Eugene Fram, a research professor of marketing at the Rochester Institute of Technology's Saunders ...

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