Crunch these numbers: Baked Lay's potato chips crossed the $100 million mark in 2006, an increase of more than 28% over the previous year, according to Information Resources Inc. Baked Ruffles saw sales shoot up 14%. It seems consumers are grabbing a lot more baked snacks. “Baked doesn't necessarily scream ‘diet food’” anymore, said Michelle Peterman, vice president of marketing for Kettle Foods, which enjoyed an overall sales increase of 50% last year, in large part due to the introduction ...

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