Crunch these numbers: Baked Lay's potato chips crossed the $100 million mark in 2006, an increase of more than 28% over the previous year, according to Information Resources Inc. Baked Ruffles saw sales shoot up 14%. It seems consumers are grabbing a lot more baked snacks. “Baked doesn't necessarily scream ‘diet food’” anymore, said Michelle Peterman, vice president of marketing for Kettle Foods, which enjoyed an overall sales increase of 50% last year, in large part due to the introduction ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.